Perfume Market

Facts and Figures

55.4% of perfumes that are sold are premium
50% of fragrance sales are at christmas 
The other holiday where perfume sales rise significantly are Valentines day 
The perfume market is set to continue to grow in countries such as Turkey and Poland 

Best Sellers 2013 

1 N°5 by Chanel for women 
2 Eternity by Calvin Klein for men
3 Eternity by Calvin Klein for women
4 Drakkar Noir
5 Nautica voyage cologne by Nautica for men
6 Lovely by Sarah Jessica Parker
7 Euphoria by Calvin Klein
8 Green Irish Tweed cologne by Creed
9 Obsession By Calvin Klein 
10 Prada Candy

Perfume Trends

3 in 10 young women like to own products produced by celebrities
20% of scent wearers find it hard to find a scent they actually like due to a saturated market
33% of consumers want in store education lessons to help them find out about new fragrances
30% of consumers want an app to help them find a scent they would like

Luxury Market 

The luxury sector bounced back in 2010 driven by strong growth in the Asia pacific region 
To meet this deman brands are opening stores in cities such as Xian, Dalian & Chengdu 
In Europe luxury market is mature, however growth is possible with the number of wealthy individuals set to rise over the next four years - 10% in the UK, 7% in France, Italy and Germany