What to include:
High residue pictures
An angle - Your hook to the press - Meet and greet high end exclusive, make it photo worthy - Images sell
Always about something that is coming
Relaunch, Re packaging, Heritage, classic, celebrity at launch
Clearly state press realise, brand and date
Clear Layout
Informative
Easy to read
Bold time and large - Title
Brand colours - Dior
When it goes live - For immediate release
Headline - Mention Dior and Diorissimo - The face relaunch packaging - snappy
Photo opportunity - what it is, where it is, when it is and contact details what they will get out of the ebbent - selfie wall, pop up
Paragraphs 3 -4 lines
Paragraph one - Summarise the story who - dior what-
product where- pop up or exclusive to a department store when and why -
rebrand or new campaign
Paragraph two - unusual touch points, re done the bottle, film shot by
famous director, screening where is it set, firs endorsed product the celeb has
e
Paragraph 3 - Quote - Art Director
Paragraph 4 extra information - follow up, avail from when the price,
size range gift box
Visual press release - specific product
Notes from editor
Background story Dior
History of the of dior
when to wear it
Press releases change depending on the publication
Always follow up
If they say they are no find out why and what they are interested
in
Harrods first Concession Dior had - 60 year relationship
Press Release Created For Pop Up Event
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