Event Mood Board
Event Details
A pop up event
Name of event - Relaunch of Christian Dior's Soul
Invitations - Silhouette of Christian Dior - Heritage
Pop up cinema - Premier of full advert
Photo opportunity - Raf Simons
Upon entering attendees invitations are sprayed with the scent of Diorissimo
Attendees - Bloggers (Word of mouth), Up and coming young talent from all over the world
Performers - Circa Waves (The band on the advert)
Serving ware - All embellished with Dior logo and cinema like packaging
Food - A mixture of cinema food such as popcorn and cocktail food like canapés
Attire - Cocktail
All about hyperrealism having a contrast of 1950s glamour with modern factors such as the music and digital influences
Digital factors -
Live stream beginning of the event - gain more publicity and involve the public
The use of Crowdoptic - Is an app that when pointed at objects will give the consumer more information about that particular object
Gift bags to contain mini versions of their Christmas Golden Shock Collection, as well as mini Diorissimo bottles
Event Layout
Front Of Invitation
Back Of Invitation
The gift bags will contain the golden shock collection and these products as well as Diorissimo will placed around the event.
Using the Crowdoptic app they will gain more information about the products.
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