Heritage
Nostalgic
Links well with Dior's identity of being feminine
Not that well know among the new younger Dior customer so a rebrand won't be that hard
Negatives
Lots of text
The image of perfume is that it is for old people
There is not a lot of information about it, therefore not many consumers will consider it as the perfume to buy
Competition is high from fragrances such as Chanel No.5
FACTS
The perfume was released in 1956Christian Dior described the perfume as " the scented expression of his soul"
The lily of the valley is the scent that this perfume tries to capture, its known as Dior's fortune flower
The other undertones in the perfume are jasmine, lily, amaryllis and the end note is woody
Dior created this perfume with the help of Roundnitska, it was all about capturing the smell of spring time
THE BOTTLE
1956 - The first Bottle was "facetted crystal and the lid was a gilded bronze flower bouquet, its shape was said to have been inspired by a baroque chandelier hanging in the store on Avenue Montaigne"
1960 - It was simplified and the urn shaped bottle has a less heavy urn
1960 -1980 - The bottle was simplified further with a flask-like shape bottle and semi-circular
Now - The bottle has mainly remained the same except now it is longer in length
Lily Of The Valley
Lily of the valley is a British native, it has inspired perfumers for centuries and is found all across Europe, Asia and North America. "The flower is also known as Our Lady's tears or Mary's tears from Christian legends that it sprang from the weeping of the Virgin Mary during the crucifixion of Jesus". It has a sweet scent however it is highly poisonous.
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