Mood board
Film Details
Narrative - Women is trying to decide what to wear, by the end of the film she realises all she needs is the perfume Diorissimo
No face - this is to attract a mass market, as by having no face Dior can try to appeal to millennials and flat agers. Therefore by generation less. The reason I believe we can target both markets is the flat agers will find the perfume nostalgic and the millennials will like the modern twist the relaunch will include
Influence - The fast pace of The Girl With The Dragon Tattoo introduction inspired me to create a fast paced film to represent the fast paced lives of today
Digital - This film will be shown on multiple platforms, Youtube (main driver for fashion), Instagram and Cinematique
The use of a shadow it to link to the idea that Diorissimo is the soul of Christian Dior and he is guiding people to the perfume
Also the use of black and white is to remind people how old Dior is and that it is a heritage brand
Cinematique
Cinematique is a new software that is optimised for touch screens and enables consumers to click on the items they like throughout the film, then at the end of the film those items pop up and they are able to buy them. - LSN Futuretainment - Shopable entertainment
The use of a shadow it to link to the idea that Diorissimo is the soul of Christian Dior and he is guiding people to the perfume
Also the use of black and white is to remind people how old Dior is and that it is a heritage brand
Cinematique
Cinematique is a new software that is optimised for touch screens and enables consumers to click on the items they like throughout the film, then at the end of the film those items pop up and they are able to buy them. - LSN Futuretainment - Shopable entertainment
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