At Dior there are certain factors that will drive a consumer to buy they are:
The store itself as they are often well lit, have an elegant atmosphere and are often decorated in shades of grey to reference Christian Dior's favourite colour
The window displays
The shop assistance who wear sophisticated formal attire, are informative friendly, they offer one to one services and will try and help with any language barriers
The private shopping, this is to target exclusive customers and only available upon request
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